Evolve Mobile DTV Business Models for Success

In the second installment of our news podcasts, Ulla Saari, Sales Director for Expway, one of the world’s leading providers of mobile DTV solutions, talks about the importance of delivering a complete experience for customers — “it must be more than just a tiny TV.”

As Saari explains in the podcast, research has shown that adding data services leads to greater customer engagement and a more profitable revenue stream. She goes on to explain the ins and outs of electronic service guides and how you can use this technology to ensure success with mobile DTV initiatives.  She also discusses some of the issues that broadcasters should be considering as they develop their business model for mobile DTV, such as pay vs. free, or a hybrid.

As always, be sure to drop us line and let us know how we’re doing.

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User Report in TV Technology

Check out today’s issue of TV Technology to see our User Report about the Rohde & Schwarz ETL TV Analyzer.

This is one amazing piece of test equipment!

New Podcast Series

We’re launching a new educational podcast series for everyone who’s interested in Mobile TV.

Mark Aitken

Mark Aitken, Sinclair Broadcast Group

Our first podcast entitled, “The Future of Mobile TV,” kicks off the series with a compelling interview with Mark Aitken, Director of Advanced Technology for the Sinclair Broadcast Group.

On our podcast, Mark shares his thoughts about m/h and addresses the issue of why some naysayers have predicted the eventual demise of over-the-air broadcasting while others have said that Mobile TV is the only hope for over-the-air broadcasters to remain relevant in the years ahead.

During the next few weeks, we’ll be adding more interviews with some of the broadcast industry’s top gurus to our ongoing podcast series. We’ll also share our conversations with interesting manufacturers about good products that pass the s2one sniff test.

Please let us know what you’d like to learn more about when it comes to broadcasting and our adventurous podcast news reporter will track it down!

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Welcome Broadcasters!

Welcome to “Making Sure You’re Well Received,” the official blog of s2one.

Please add us to your favorite RSS reader and join the conversation about how Mobile TV is changing the face of over-the-air broadcasting.

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